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Legal / privacy

Privacy

Last updated October 18, 2026.

The short version

We collect your email to send you what you asked for. We don’t sell it. You can leave in one click.

01

What we collect

Your email address (and first name, if you give it) when you subscribe, download something free or join a waitlist, and the details you send through the contact form: name, work email, company and message.

02

How we use it

To send the emails you asked for and to reply to your message. We don’t sell your information. Every newsletter email has a one-click unsubscribe link.

03

Who helps us

Resend sends our emails and stores your subscription. Slack is where our small team sees new sign-ups and messages. Both only get what they need to do that job.

04

Analytics

We use Google Analytics to understand which pages, episodes and playbooks are useful: page views, newsletter sign-up clicks and template downloads. It sets cookies and does not receive your name or email address. In the EU, the EEA, the UK and Switzerland it only runs if you accept; anyone can change their choice with “Cookie settings” at the bottom of every page. We run no ads.

05

Contact

Want a copy of your data, or want it deleted? Use the contact form on the About page and we’ll take care of it.

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