Build a business that works for you.
Each week we take one real business or one hard decision, show how it actually works and what it costs, and give you the playbook to do it in yours.
Which Parts of Your Business Are Actually Worth Automating?
Not every task should be automated. How to find the ones that pay back, and the ones that quietly cost you more.
How it really works
We open up one business or one decision: who does the work, what customers pay, what it costs to deliver.
What it cost the owner
The trade-offs, the mistakes and the parts that still need them, from owners who have made the change.
What you do on Monday
A free playbook with every episode: the steps, a template and the number that tells you it worked.
Field-tested moves, written down.
Decide what to automate first, and what to leave alone
For owners who know they should automate something but not what. Score every repeat task on time, cost and risk, and finish with a short list that pays back.
Run the business for two weeks without you
Stop being your team's help desk
Find the customers who cost you money
Get decisions made without the founder in the room
One business. One decision. Every week.
Every playbook, the same four parts.
Skim it in two minutes. Run it in a quarter.
The problem
What is breaking, for whom, and what it costs if nothing changes.
The numbers
The baseline, the target and the math that connects them. Before any opinion.
The moves
The sequence that worked, in order, with owners and timeframes.
The template
The sheet, prompt or checklist to run it yourself. Free to download.
One playbook a week. Nothing else.
One playbook, the number behind it, and one question to ask your team this week. Five minutes to read. Free, every Monday.
Kevin Kasaei
Thirty years building software, starting on a Commodore 64. Kevin helps founders and owners put AI and data to work, and brings on the owners who have already made the change, so you can see what it really took.
About the showPitch a guest, or partner on a playbook.
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