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EP 03DATA[RELEASE DATE][RUNTIME]
Why More Customers Can Make a Business Less Profitable
With [Guest name], [Role, business]
In this episode
Growth feels like progress until the margin on each new customer quietly turns negative.
[Two or three sentences: the business, the decision the owner faced, what they tried first, and what finally worked.]
The numbers
[##]%[What this number measures]
$[##]k[What this number measures]
[##] wks[What this number measures]
The moves
- 01[First move, in one sentence]
- 02[Second move, in one sentence]
- 03[Third move, in one sentence]
The trade-offs
- What it cost
- [Money, time and the owner's attention it took]
- Where it falls short
- [The limits, and when it would not work]
- The alternatives
- [What else the owner considered, and why not]
Your version
[How a smaller business could apply this: the first step, who owns it, and the number to watch.]
On this episode
[Guest name][Role, business]
Kevin KasaeiHost
Companion playbook / No. 04
Find the customers who cost you money
Read the playbook
Mentioned
[Report, book or company][Report, book or company][Report, book or company]Get the playbook when each episode drops.
TranscriptShow
[Full episode transcript]